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Cyber Security Excellence
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5000+ Students Trained
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100+ Corporate Clients
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Industry-Vetted Curriculum
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92% Placement Success
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AI-Powered Learning
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Institutional Partnerships
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4.9/5 Student Rating
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🤖 Digital Marketing with AI

Market Smarter. Grow Faster.

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Why Choose Digital Marketing as Your Career?

The digital marketing field is rapidly growing with significant demand for skilled professionals who can help businesses navigate the online landscape effectively.

Growth Rate

30.2%

Projected industry growth from 2025–2028, making it one of the fastest-growing fields

Used Across Industries

Every Sector

Marketing & Advertising, Entertainment, IT Services, Software, Hospitality, and E-commerce

Top Companies Seek Digital Marketers

Larsen & Toubro Bosch Tech Mahindra Accenture Amazon PayPal Deloitte TCS Wipro

Scale Success with Lucrative Career Options After Course Completion

Digital Marketer Digital Marketing Manager SEO Specialist Marketing Operations Specialist Content Marketing Specialist Marketing Analyst Marketing Specialist Growth Marketing Specialist Brand Manager E-commerce Digital Strategist Social Media Marketer

Digital marketing encompasses various sub-disciplines including SEO, content marketing, social media marketing, email marketing, PPC advertising, and more. This expertise equips you with a versatile skill set that can be applied to different industries and roles.

Why Choose CodEvo for Digital Marketing?

40% Hike

in Demand for Digital Marketers

100+

Hiring Partners across industries

360+

Top Industry Experts on board

Beginner-Friendly

No prior experience required

1000+

Learners successfully placed

Placement Guidance

End-to-end career support provided

Top Skills You'll Learn!

Skills Covered

Website Structures
Search Engine Optimization
Social Media Marketing
Search Engine Marketing & PPC
Social Media Paid Marketing
Video Marketing
Email Marketing
Google Shopping
Display Marketing / Re-marketing

Technologies Covered

Google Ads Manager Google Analytics Meta Ads Manager Google Tag Manager Google Search Console Meta Business Suite Google Keywords Planner Youtube Analytics ChatGPT Wordpress MailChimp YoastSEO SEMRush Hootsuite & More

Advanced Digital Marketing Program Curriculum

Module 1

Paid Advertising

  • Fundamentals of Marketing: Journey from Traditional Marketing to Digital Marketing
  • Digital Marketing Metrics and Channels
  • Customer Journey, Obstacles and Understanding Their Needs
Project: Build a digital branding strategy to help the brand establish itself as a new product in the market. Keep the product as food supplies (ready-to-consume product).
Module 2

Channels Deep Dive

Introduction to Paid Channels and Strategy for Major Industry

Search Engine Marketing
  • Search Ads (Google & Bing)
  • Display Ads
  • PMax
  • YouTube Campaigns
  • Smart Campaigns
Social Media Marketing
  • Facebook & Instagram Marketing
  • Twitter Marketing
  • LinkedIn Marketing
Project: Prepare the best ad plan for an e-commerce industry with the suggested budgets. Include the Avg. CPC, Cost/Conversions, and Leads expected.
Module 3

Paid Marketing & Analytics

  • Introduction to Paid Channels and Strategies for Major Industry
  • Search Engine Marketing
  • Social Media Marketing
  • How organic channels will help to drive traffic
Search Engine Optimization
  • Website Optimization
  • Keyword Research
  • On-site & Off-site SEO
Google Search Console
  • Adding your website to Google Search Console
  • Setting up owners, users, and permissions
  • Submitting a site map
  • Understanding dimensions and metrics
Google Analytics
  • GTM Creation
  • GA4 Configuration
  • Important Metrics to Check on Google Analytics Dashboard
Content Marketing
  • Research the best topics for Blogs/Articles
  • Promoting content on various platforms
Project: Prepare the best branding strategy using all the channels and give detailed information on what needs to be tracked on an e-commerce website.
Module 4

Google Ads – Deep Dive

  • Fundamentals of AdWords
  • Types of Ads and their unique features
  • Best practices for creating ads
  • Best landing page advice
  • Strategizing campaigns
Tools Covered
  • Creating a basic landing page
  • Ad account creation
  • Creating Campaigns & Ad Groups
  • Adding Potential and Negative Keywords
  • Managing Assets
  • Sitelinks Importance & Callout Extensions
  • Use of Setting UTM URLs
  • Call only Ads
Performance Tracking & Reporting
  • Installing conversion tracking code
  • Goals & Funnels tracking
  • Integrate AdWords account with Google Analytics
  • Understanding reports and Performance Monitoring
  • FAQs
Project: Write the best plan with budgets, ad copies, types of ads, and requirements for the real estate industry.
Module 5

Social Media Ads & Marketing (Deep Dive)

Overview
  • Choosing the right platform
  • Strategising the campaign
  • Fixing budgets
Facebook Ads
  • Ways of Advertising
  • Choosing the right audience
  • Common errors on FB
  • Interview Questions
Instagram Ads
  • Social media advertising tips
  • Choosing the right image
  • Difference between Instagram and Facebook
  • FAQs
Project: Create Ad strategy for the E-commerce and Transportation Industry. Create versions of Ad copies.
Module 6

Influencer / Affiliate Marketing

Influencer Marketing
  • What is influencer marketing?
  • How to create an influencer marketing strategy
  • Influencer outreach: How to contact influencers
  • Do's and Don'ts
Affiliate Marketing
  • What is Affiliate marketing?
  • How to create an Affiliate marketing strategy
  • Affiliate outreach: How to contact affiliates
  • Do's and Don'ts
Partnerships / Collaborations
  • Partnering with top sites
  • Writing approachable content for approaching the websites
Project: Create an Influencer Marketing approach for the cosmetic industry and take the list of websites.
Module 7

Marketing Analytics & Integrated Strategy

  • Web Analytics
  • Social Marketing Insights
  • Branding
  • Building Reputation & Managing Reputation
Project: Web Analytics Live Project (Google Analytics 4)
Module 8

Video Marketing

  • What is Video Marketing?
  • Types of marketing videos
  • How to create marketing videos?
  • Video Marketing Strategies
  • Analyzing the performance of your videos
  • Making Business Videos for Customers
  • YouTube Video Marketing Mastery: Grow Your Business Online
Project: Create a YouTube channel, customize the channel and upload a sample video with proper optimization.
Final Project

Marketing Analytics & Integrated Strategy

Work on a whole digital marketing plan and branding strategy for a real estate website & optimize the entire online presence (www.abcwebsite.com).

Program Details

Program Duration & Format

3 Months Weekday Live Classes
5 Months Weekend Classes

Program Coordinator

Please contact our Digital Marketing Coordinator
Ms. Divya – 9100002163

Mode of Learning

Online / Offline / Hybrid
Live instructor-led sessions with recordings

Program Fee

Rs. 1,00,000 Rs 25,000 Save 75% — Limited Time Offer
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Placement and Career Support

Placement Assistance

CodEvo Academy helps students secure internships and jobs after completing their courses, bridging the gap between learning and earning.

Our Network

Partnerships with top companies in various industries, giving you direct access to 100+ hiring partners actively looking for digital marketing talent.

Career Counseling

Personalized guidance to help you choose the right career path and prepare for interviews with confidence and a strong portfolio.

Ready to Get Started?

Enroll in Digital Marketing with AI today and take the first step toward your career transformation.

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